ART WEEK JOBURG 2017 | About the ART WEEK Concept
The purpose of ART WEEK is to develop new audiences and increase public awareness of the vibrant contemporary art scene in South African cities starting with Cape Town and Johannesburg, as well as to promote the activities of many artists, curators and other innovators living in and around the
city. Importantly, ART WEEK also seeks to invigorate the commercial aspect of the industry, in turn generating employment opportunities.
The aim is for ART WEEK to become an annual highlight on the cultural calendar of both cities, and increase public access to and appreciation of the visual arts in the Cape Town and Johannesburg/Gauteng area. Based on similar successful models abroad, ART WEEK in Cape Town and Johannesburg creates a public programme for one short period each year, in which galleries, museums, creative platforms, arts organisations and artists have the opportunity to share audiences and information resources. All participants have their various events included on a map/programme booklet which is distributed free of charge around the city. Unlike a typical festival or serial exhibition, the content of ART WEEK is generated entirely by participants.