ART WEEK JOBURG 2017 | About the ART WEEK Concept
The purpose of ART WEEK is to develop new audiences and increase public awareness of the vibrant contemporary art scene in South African cities starting
with Cape Town and Johannesburg, as well as to promote the activities of many artists, curators and other innovators living in and around the
city. Importantly, ART WEEK also seeks to invigorate the commercial aspect of the industry, in turn generating employment opportunities. The aim is for ART
WEEK to become an annual highlight on the cultural calendar of both cities, and increase public access to and appreciation of the visual arts in the Cape Town
and Johannesburg/Gauteng area. Based on similar successful models abroad, ART WEEK in Cape Town and Johannesburg creates a public programme for one
short period each year, in which galleries, museums, creative platforms, arts organisations and artists have the opportunity to share audiences and information
resources. All participants have their various events included on a map/programme booklet which is distributed free of charge around the city. Unlike a typical
festival or serial exhibition, the content of ART WEEK is generated entirely by participants.
ART WEEK JOBURG
ART WEEK JOBURG provides the platform to showcase as well as reinforce the existing strengths of the Joburg Art scene. Modelled on ART WEEK Cape
Town, ART WEEK is an initiative aimed at increasing the visibility of, and strengthening, the visual arts industry in cities throughout South Africa. For one week
each year, galleries, museums, creative platforms, arts organisations and artists, collaborate to create a strong public focus on the vibrant art scene of your city.
ART WEEK JOBURG is a collaborative partnership between CADT and VANSA, it seeks to create a more robust community of art producers,
consumers and appreciators, by acting as a market platform, an information hub and a leisure attraction for locals and visitors.